Does Business Feel Like a Roller Coaster? 5 Tips to Leverage the Ups & Downs

{3:00 minutes to read} Any number of things can affect the ebb and flow of business. Acknowledge that there will be cycles, and use the downtime wisely.

I often see clients in professional services experience being busy one month, but not the next. The workflow gets crazy busy for a while, and then it’s like someone pulled the plug, business slows down, and it doesn’t make any sense why.

Here are some tips to get the most out of the inevitable “slow times:”

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Endorsements, Recommendations & Referrals, Oh My!

{2:42 minutes to read} When speaking with clients in respect to their marketing efforts, I see a lot of endorsements or recommendations – that are referred to as referrals.

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It’s All About the Follow-Through: Marketing, as with Tennis & Golf

In April 2014, I was selected to be the (youngest ever?) next “Counselor-in-training” with SCORE, the business counseling non-profit funded by the U.S. Small Business Administration. As soon as 1 of the NYC SCORE Counselors read my bio, she recommended me to speak with 2 of her clients, both involved in legal services. I met with one of them today – not as an official SCORE appointment – but as a casual conversation. 1 of the key knowledge nuggets I imparted: “As with tennis or golf, it’s all about the follow-through.”

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How to Market Mediation Practices

On March 11, Mark Bullock gave a talk to about 35 members of the Family Divorce and Mediation Council of Greater New York (FDMC) on the subject How to Market Mediation Practices.

The Family and Divorce Mediation Council of Greater New York (FDMC) is a membership organization made up of mediators, lawyers, mental health professionals, and financial specialists. One of the group’s functions is to educate, inform and support those who work in the family mediation field through monthly continuing education events and membership networking events.

Coordinated by Joan Moo Young, Esq., Mark’s 45 minute presentation covered a range of subjects from starting and growing a practice to marketing cost effectiveness and personal branding.

Along with Mark, Ada Hasloecher, Mediator, Adam Berner, Esq., and Joy Rosenberg, Esq. served as panelists talking about their experiences in building successful mediation practices. Questions were taken throughout the presentation and during each panelist’s talk. The attendees received a lot of practical and usable information for marketing and growing their mediation practices. In the end, feedback from the attendees of the event was very strong and positive.

Mark is looking forward to possibly doing another hands-on workshop in the fall for the FDMC membership.

To learn more about FDMC, you can click here to go to their website.