Does Business Feel Like a Roller Coaster? 5 Tips to Leverage the Ups & Downs

{3:00 minutes to read} Any number of things can affect the ebb and flow of business. Acknowledge that there will be cycles, and use the downtime wisely.

I often see clients in professional services experience being busy one month, but not the next. The workflow gets crazy busy for a while, and then it’s like someone pulled the plug, business slows down, and it doesn’t make any sense why.

Here are some tips to get the most out of the inevitable “slow times:”

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Why Do My LinkedIn Postings Show Up in Some of My Groups, but Not in Others?

I am often asked, “Why do my LinkedIn postings show up in some of my groups, but not in others?” To answer that, let’s look at the way groups work on LinkedIn.

LinkedIn groups are formed by an individual or group of individuals who decide 1) whether they will moderate group discussion (e.g., filter anyone that submits a discussion, or in your case, a blog post) and 2) what they really want the discussions to be about (i.e., which subject matters they are accepting to be in that group).

If the group creator is moderating and doesn’t feel your content is relevant, they may take one of the following actions:

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6 Real Co-Blogging Examples to Leverage Time & Traffic

Blogging can brand you an expert. Moreover, your blog can also help you leverage the reputation & recognition of others. By co-blogging, you can leverage each other’s time, topics & traffic. Here are 3 models, 2 examples each, of how bloggers are exchanging content & contacts:

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Why Blog?

Many professionals ask, “Why Should I Blog?”  Many have heard about it but they don’t necessarily understand what blogging is unless they’ve actually done it.  The primary reason you, as a professional practitioner should be blogging, is to showcase your experience and expertise, which will help you become a Branded ExpertTM in your field.  Here’s how it lays out:

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