Making Sense of Google+ Profiles and Pages to Best Promote Your Business-Related Articles

Google+ – like LinkedIn, Facebook and Twitter – is a social networking platform. Launched in June 2011 by the world’s most-used search engine, Google+ has become the second-largest social networking site in the world.*

If your company already has a social media presence, you may be familiar with the concept of personal or professional “profiles” vs. company and/or business “pages.” The function of business and/or company pages has now been added by 3 of the major social networks. First Facebook, then LinkedIn and now Google+.

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How To Fix Your LinkedIn Endorsements

Recently, LinkedIn rolled out a new feature meant to showcase the different skills of its members called “Endorsements.” Ever since, connections have been actively encouraged to endorse their colleagues via pop-up boxes that allow users to endorse en masse.

People quickly began to question the validity of such endorsements considering how effortless it is to endorse dozens of people with the click of a mouse. But soon another problem emerged: What if I do not want to be endorsed for a particular skill?

It may not be obvious, but no one can endorse you for a skill on your profile until you accept it.

Typically the endorsee gets an email from LinkedIn that says something like, “Congratulations! Your connection, so-and-so, has endorsed you for a new skill, blah, blah, blah.”

There is no “click here to accept skill” button or a link back to the section of your profile showing your skills. This is actually quite misleading on the part of LinkedIn, as the only obvious course of action is to click the “Continue” button.

If you click “Continue,” then congratulations, you have just accepted the endorsement. It now shows up in your profile under the “Skills & Expertise” section where everyone can see it. So where’s the downside?

Too many skills dilute a reader’s perception of your focused abilities. And even worse there may be skills that could get you in trouble legally, or are outside your industry’s professional ethics.

You can remove any skill from your profile, at any time, by following these instructions:


1.      Hover your mouse over the “Profile” menu

2.      Click on “Edit Profile” from the drop down list

3.      Scroll down to the “Skills & Expertise” section and click on “Edit”

4.      Click the “X” on any skill you want to remove

5.      Click “Save” on the bottom left of the section

That’s it! The undesirable skill and related endorsements you marked will no longer be on your profile.

LinkedIn is a powerful tool for networking and articulating your hard-earned skills. It might be to your advantage to examine what skills you have been endorsed for to make sure they are not misleading – and to make sure that they are not obscuring/overshadowing your true talents.


We’ve written several articles about using blogging and social media to foster referrals. Feel free to check them out at

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Google’s “Newish” Social SEO

Your SEO marketing efforts may be going to waste. Before you fall for those “We’ll get you to the top of Google” schemes, read this: Do you keep your Gmail open all day? What about all those who use YouTube, Google Drive or login with their Google Account in some way? They are in Google’s “Social Search,” sealing themselves from your marketing, unless you use Google’s rules correctly.

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The Golden Rule of Marketing

Aside from a related LinkedIn lawsuit, the #1 apprehension I hear to uploading contacts into LinkedIn is the fear that their colleagues will get spammed by other members. I squash that concern by showing them the mechanisms that prevent mass blasting. I further explain that we’re all spammed everyday; we only choose to work with those we click with: That’s the real benefit of LinkedIn.

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3 ways to Grow Your Accounting Practice During Tax Season

Marketing does not have to take a back seat just because you are swamped during tax season. In fact, this is one of the best times to grow your practice. Your prospective clients are right now getting frustrated with their current practitioner because they are:

– Dealing with an inexperienced tax preparer — not you, a CPA;
– Not having their calls returned from their current accountant; and
– Not receiving the high-level service that you provide.

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U.S. Court of Appeals rules New York Attorney Advertising Rules: UNCONSTITUTIONAL

I have been speaking about this for the past month… on Friday, Mark Bullock & I will be presenting a CLE seminar to the New York State Council for Divorce Mediation. We will be sharing many marketing techniques for up and coming divorce mediators. Many of them are practicing attorneys, and thus must comply with the attorney advertising codes of ethics.

March 12, 2010: U.S. Court of Appeals for the Second Circuit ruling: New York’s lawyer advertising rules are unconstitutional


  • Actors can portray judges but not fictitious law firms
  • Testimonials from current clients relating to pending matters are OK
  • Attention-getting techniques unrelated to attorney competence are OK (except claims that cannot be measured/verified)
  • Nicknames, Mottos, Trade Names, & Logos – even implying results – are OK

UPHELD – Moratorium on targeted advertising

Of course, the ABA professional responsibility Attorney Advertising disclaimers remain:
For example, when using testimonials, etc., attorneys should use what I call “The Weightwatchers Disclaimer”: Prior results do not imply future results.