Aside from a related LinkedIn lawsuit, the #1 apprehension I hear to uploading contacts into LinkedIn is the fear that their colleagues will get spammed by other members. I squash that concern by showing them the mechanisms that prevent mass blasting. I further explain that we’re all spammed everyday; we only choose to work with those we click with: That’s the real benefit of LinkedIn.
Sow your marketing seeds now before tax season really besieges your practice.
Let’s take a bi-monthly approach. Two-month seasons help you to better focus your time and money. Six seasons: 1) January and February, 2) March and April, 3) May and June, 4) July and August, 5) September and October and 6) November and December. Take some time to feel the priority of each season.
Originally published in the AICPA ‘CPA Insider’ newsletter. Please click here to go to their site and read more to read more.
I have been speaking about this for the past month… on Friday, Mark Bullock & I will be presenting a CLE seminar to the New York State Council for Divorce Mediation. We will be sharing many marketing techniques for up and coming divorce mediators. Many of them are practicing attorneys, and thus must comply with the attorney advertising codes of ethics.
March 12, 2010: U.S. Court of Appeals for the Second Circuit ruling: New York’s lawyer advertising rules are unconstitutional
HERE’S MY SUMMARY OF THEIR RULING:
- Actors can portray judges but not fictitious law firms
- Testimonials from current clients relating to pending matters are OK
- Attention-getting techniques unrelated to attorney competence are OK (except claims that cannot be measured/verified)
- Nicknames, Mottos, Trade Names, & Logos – even implying results – are OK
UPHELD – Moratorium on targeted advertising
Of course, the ABA professional responsibility Attorney Advertising disclaimers remain:
For example, when using testimonials, etc., attorneys should use what I call “The Weightwatchers Disclaimer”: Prior results do not imply future results.