The Golden Rule of Marketing

Aside from a related LinkedIn lawsuit, the #1 apprehension I hear to uploading contacts into LinkedIn is the fear that their colleagues will get spammed by other members. I squash that concern by showing them the mechanisms that prevent mass blasting. I further explain that we’re all spammed everyday; we only choose to work with those we click with: That’s the real benefit of LinkedIn.

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How Do Your Clients Know That You’re the Best?

Mark and I started to help our clients establish themselves as Branded Experts™ and to grow their Internet-based referrals. This column, published on AICPA’s on March 19, 2012, explores the concept of how CPA’s can establish themselves as “the best.”

Accountants find themselves in humbling positions where they don’t want to necessarily brag about how much better they are than others or that they should be chosen over one account or another. However, bragging is what marketing materials do best.

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Seminar Marketing

A new way to zero in on new clientele.

October 18, 2010
by Vikram Rajan

“Seminar Marketing” is a catch-all phrase that includes public presentations, speaking engagements and classes. In some form, it should be a mainstay of your Marketing Action Plan (MAP). When done right, seminars produce a bounty of leads, client loyalty and billing and brand you a niche expert. Here are five specific dos, don’ts and thumb-rules when it comes to seminar marketing.

Do: Have a Goal for the Year
How many seminars do you want to do this year? “As many as I can,” may be your answer. A goal is meant to challenge you: How many seminars do you do now? If the answer is close to none, or sporadic, at the very best, then a goal of four seminars in the next 12 months would be a good start. In my column, Six Marketing Seasons of 2010, I revealed the pros and pitfalls of two-month segments. You can use that as a guide as to when you should schedule your seminars.

Originally published in the AICPA ‘CPA Insider’ newsletter. Please click here to go to their site and read more to read more.