A lead magnet, or ethical bribe, is used to entice a web visitor or prospect to provide your contact information (email address) so that you can add them to your mailing list.
Here are some examples:
#1) Exclusive Deal or Coupon
Now, if you’re an attorney, you can’t really do coupons or discounts. If you’re not an attorney, you probably can. That may or may not make sense for your business. You have to take a look at the services you provide. We have some non-attorney clients that use coupons with some success. Where an exclusive deal or coupon becomes very valuable is if someone is considering your business.
They may be interested in a self-assessment as to whether or not they are a good fit for your services. I’ve used mediation in the past as an example. Some people with a legal or divorce problem may or may not know whether they’re a good candidate for mediation. You can create a self-assessment with self-scoring that they can download, which helps and encourages them to see that they may very well be a good candidate and contact you.
#3) Extend Content
If you’ve done numerous blog posts or other articles, you can combine them together into an ebook. That is a great thing to offer as an ethical bribe.
If you’ve done a webinar, recorded training in your industry or information-type sessions for potential clients, create a video or a PowerPoint presentation that can be converted into a video.
#4) Cheat Sheet or Checklist
“What to Do to be Prepared in …” offer a free checklist that can help them. If it’s preparing their taxes, your checklist or cheat sheet might have the information they’ll want to have readily available. You may also include important items for them to think about, simple tips, and even tricks.
#5) Case Studies
This is another really good one for a lot of professional services. Somebody wants to see a circumstance that may be similar to theirs. You give a more long-winded example, then a blog post example of a case detailing what the client was dealing with and how you helped them, etc.
Bonus! Mistakes to Avoid
This is one of the strongest ethical bribes I am aware of. A psychologist will tell you that it all comes back to the pursuit of pleasure and the avoidance of pain. Given the two, we will work much harder to avoid the pain than even pursuing pleasure. That being said, potentially painful mistakes to avoid can be huge. We’ve had numerous clients that have done this very successfully.
What other examples of high-value ethical bribes/lead magnets have you used?
If this sounds like something you may want help with, please contact us for further information!