7 Surprising Benefits of Testimonials

{Read length: 7 minutes} Why do we showcase testimonials on our websites and other marketing? We all know that testimonials edify our credibility and trust; nowadays, this is called “social proof.” Of course, some use testimonials to “humblebrag” (y’know, to humbly brag about yourself – in this case, through a third party). Citing testimonials helps to overcome objections from prospects; testimonials also combat negative reviews found online. Those are 4 basic benefits: You may be overlooking 7 other surprising benefits of testimonials.

Before we get to those, when was the last time you updated your website’s testimonials? Even if you do have easy access to your site (via WordPress, etc.) it can be a pain to ask a client for a testimonial, and then follow-up to actually get it, and then to get it onto your website, and then to do this over and over again. Here’s a cheap plug: Check out Raviate.com; it’ll automate this whole process for you, make it fun, and really capture your client’s passion. Now back to our regularly scheduled programming:

Continue reading 7 Surprising Benefits of Testimonials