3 Ways to Measure Results

{4:00 minutes to read} There’s an old adage: “Only 20% of marketing works; 80% is a waste. We just don’t know which 80%!” Even worse, the 80% is a changing set: What worked yesterday may not work tomorrow, and so forth. Unfortunately, much of marketing is trial & error and A/B testing. Still, I find clients who have “tried nothing and are all out of ideas” (a Simpsons quote; email me for the episode).

Continue reading 3 Ways to Measure Results

The (Over)Use of Forensic Experts During Custody Determinations

The (Over)Use of Forensic Experts During Custody Determinations by Joshua Katz

{3:10 minutes to read} In a divorce proceeding, custody is determined by establishing what is in the best interest of the child. 

Often, it is challenging for a judge to apply this amorphous standard and determine which parent is better suited to make decisions on behalf of the child. 

Continue reading The (Over)Use of Forensic Experts During Custody Determinations

Marketing Fitness — 6 Key Strategies to Implement (Part 2)

{4:45 minutes to read} Continuing our discussion from the last blog post, today’s article examines some more health & fitness lessons that can be applied to marketing.

Don’t overdo it.

Although pushing yourself can be a good thing, you don’t want to take it too far. In physical fitness, when you feel a tingling or slight burning sensation, it means your muscle fibers are breaking down. That night, while you sleep, the muscles rebuild stronger.

But sharp pain or severe discomfort is not good. Even though I’ve been extremely careful, I’ve realized that one of my previous injuries — a suspected torn rotator cuff in my shoulder — is preventing me from working out at the level I want to right now. But since I’ve made a commitment to my fitness goals, I’m seeking professional help to stay on track.

Continue reading Marketing Fitness — 6 Key Strategies to Implement (Part 2)

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

{3:45 minutes to read} Breaking from tradition, we have been experimenting with sharing our client’s LinkedIn publisher or “Pulse articles” to their LinkedIn groups in lieu of sharing the external article.

We are still doing blog articles for nearly all clients. We publish their blog posts’ excerpts and titles, then include links to the blog posts in their LinkedIn group discussion threads.

Over the past year, we have encountered issues with LinkedIn’s moderation. There were also algorithm issues with LinkedIn’s procedure for pre-filtering out what they consider spamming in discussion threads. The argument could be made that posting an article link and excerpt is not an actual discussion. We disagree. Yet, it goes without saying that LinkedIn would prefer to have the viewers of these articles remain on LinkedIn.com

Continue reading LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

New York’s Recent Changes to Family Laws: What You Need to Know

New York’s Recent Changes to Family Laws: What You Need to Know by Joshua Katz

{4:20 minutes to read} Recently, New York has made fast-paced changes that affect family law practitioners. Attorneys and divorce professionals must take these important modifications into account. 

The Child Support Cap and Its Ramifications 

Continue reading New York’s Recent Changes to Family Laws: What You Need to Know