Are My Blog & Website Mobile-Friendly?

{2 minutes to read} One of our clients emailed me a question, “Vik, I was wondering if you think my main website is mobile-friendly?” This is how I answered my client’s question:

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How Will Marijuana Use Affect Your Child Custody Case in New York State?

How Will Marijuana Use Affect Your Child Custody Case in New York State by Joshua Katz

{2:20 minutes to read} A lot of people don’t realize that New York State became the 23rd state to legalize the medical use of marijuana. We still don’t know – and probably won’t know for a couple of years – who will be allowed to prescribe it and for what illnesses. Medical marijuana will only be prescribed as a pill or through vaporization, and will not be legal to smoke.

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Online Reputation Management: Part 2 – 10 Ways to Bury the Bad Stuff

{3:20 minutes to read} In Part 1, we shared the story about someone who was trying to overcome the negative results Google produced about themselves. To help solve this problem, he (or you) can do what many others are doing:

Bury the negative results by pushing it as far back on Google as possible.

Even though the statistic is that 93% of people do not click past the first page, some may click to the 17th page if they are really digging deep into someone.

To try to bury something negative, you want to post as much positive content as you can.

Below are a few ways in which to do that:

1. Some of the most highly ranked websites that come up on the 1st page of Google are social media sites. If you are not on Facebook, Twitter, Google+ or LinkedIn, you are missing an opportunity.

2. Make sure your social media pages are set as “Public” so that search engines can index them.

3. Your name or handle should be your actual, real, searchable name. No one’s going to know it’s you if your handle is “AwesomeDad1958.”

4. With Google+ and other social media company pages, people can “like” pages or leave a review. We all have clients or friends that we could reach out to and say, “Can you post something positive on my Google+ company page?” Pages that utilize star ratings and/or reviews float right to the top as far as Google search goes, whether the reviews are good or bad. If there are bad ones, guess what? Get lots of good ones to offset them! If there aren’t any, then by all means, go get a couple. Don’t forget to give a few, too.

5. Post blog articles frequently, and make sure that in the tags for those articles you tag your own name. Include your name and contact information in the signature of the blog.

Positive online content about yourself can be in many forms. What other ways have you discovered for improving your online reputation?

Next time, we’ll look at 5 additional ways to improve your online reputation!

Equal Parenting Rights is NOT a Presumption of 50/50 Time

Equal Parenting Rights is NOT a Presumption of 50/50 Time By Joshua Katz

{3:30 minutes to read} The laws in NY include no presumption in favor of one parent versus the other. However, there is no presumption in the law that parents are entitled to 50/50 time with their children. While equal access rights do exist, it does not mean that each parent is entitled to exact equal time with the children.

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Are Your Email Lists VIP-Centric?

{4:15 minutes to read}

Email marketing is convenient and efficient. Yet, efficiency & effectiveness are often counter to one another. Meaning, as something is more efficient, the less effective it often is. Very often the most effective forms of marketing aren’t a very efficient use of time or resources. However, quality time spent with VIP relationships often pay even greater dividends (than mass blasting, for example).

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Online Reputation Management: Part 1 – What Is It, & Why Is It Important?

{3:40 minutes to read}

When you Google yourself, what comes up?

Continue reading Online Reputation Management: Part 1 – What Is It, & Why Is It Important?