What’s Better than Know, Like, Trust?

{1:30 minutes to read} In order to be recommended, you must be remembered.

“Know, Like, and Trust” has become an often bandied-about sales & marketing term. Productive relationships go through 3 phases:

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Manhattan-Quality Divorce Representation at a Queens Price

Manhattan-Quality Divorce Representation at a Queens Price By Joshua Katz

{1:15 minutes to read} Parents going through divorce want the best for their children, but sometimes they disagree on what “the best” actually is.

Child custody disputes are often the most contentious obstacles for divorcing parents to overcome. While there are many matrimonial law practitioners to choose from in New York, Plaine & Katz, LLP stands out from the crowd because of our experience and expertise in custody disputes and equitable distribution litigation, in addition to the following aspects of divorce:

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Boost Your Referrals with Social Media Relationships

{4:08 minutes to read} A client of mine recently asked: How do I engage more with social media to enhance my professional network? My answer was that engaging is all about establishing and nurturing relationships with centers of influence (COI) and/or potential clients.

It’s my opinion that the whole social media landscape is just a set of tools to enhance your ability to find those people who should know you, and connect and build those connections into fruitful relationships.

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Pay-Per-Click: Costly Mistakes to Avoid

{3:55 minutes to read} If you are considering Pay-Per-Click (PPC) advertising, there are many providers to choose from including Google, Yahoo, and Bing. Google is the largest player in the game, raking in 80+% of the search market.

Years ago, getting visitors by utilizing PPC was fairly easy, but today the competition is formidable. For the amateur, it is easy to make costly mistakes, but being mindful of just a few key factors will save you money and frustration.

Key areas to pay attention to:

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