I am often asked, “Why do my LinkedIn postings show up in some of my groups, but not in others?” To answer that, let’s look at the way groups work on LinkedIn.
LinkedIn groups are formed by an individual or group of individuals who decide 1) whether they will moderate group discussion (e.g., filter anyone that submits a discussion, or in your case, a blog post) and 2) what they really want the discussions to be about (i.e., which subject matters they are accepting to be in that group).
If the group creator is moderating and doesn’t feel your content is relevant, they may take one of the following actions:
Continue reading Why Do My LinkedIn Postings Show Up in Some of My Groups, but Not in Others?
Google+ – like LinkedIn, Facebook and Twitter – is a social networking platform. Launched in June 2011 by the world’s most-used search engine, Google+ has become the second-largest social networking site in the world.*
If your company already has a social media presence, you may be familiar with the concept of personal or professional “profiles” vs. company and/or business “pages.” The function of business and/or company pages has now been added by 3 of the major social networks. First Facebook, then LinkedIn and now Google+.
Continue reading Making Sense of Google+ Profiles and Pages to Best Promote Your Business-Related Articles
Who recommends you? Who do you recommend? On Pareto’s Principle alone, most likely more than 80% of your lucrative clients come from less than 20% of these Referral Relationships. What are you doing to nurture such cross-marketing?
Continue reading Be Interviewed on Our New YouTube Podcast