5 ways to attract new […?…]

Want new… what? Clients? Referral sources? Followers? Blogging is a means to these ends, but only when readers lead to new readers (via Forwards, Shares, Likes, or when printouts are handed to others). Here are 5 ways to get new readers to get new readers to get new…

Continue reading 5 ways to attract new […?…]

5 Reasons You Should Write Blogs Instead of Traditional Articles – and What’s the Difference?

So why would you consider writing a blog post instead of an article? What’s the difference?

Blogs are social. Although a blog post is essentially a short article, one way they differ from typical online articles is that they often present the reader with the ability to leave a comment and thereby welcome the reader to participate in a “conversation.” A blog article is not just stating facts, news or opinions as is typical in an article, but in fact blogs allow and encourage input and feedback from the audience that relates to the content.

Continue reading 5 Reasons You Should Write Blogs Instead of Traditional Articles – and What’s the Difference?