Blogging can brand you an expert. Moreover, your blog can also help you leverage the reputation & recognition of others. By co-blogging, you can leverage each other’s time, topics & traffic. Here are 3 models, 2 examples each, of how bloggers are exchanging content & contacts:
When your name is given or dropped, the party or person receiving the referral is going to look you up online. What are they going to find when they do?
Since word of mouth marketing is king in professional service industries, we recognize that professional services are built on the magic triad of: