Here’s how to distinguish yourself – to meet new referral sources, clients, and friends. The vast majority of LinkedIn users don’t participate in Groups; but this is where the relationships blossom.
I have many complaints about LinkedIn, many of which center around its latest redesign. Nevertheless, one of my favorite aspects of LinkedIn is its Groups. These are the special interest, professional & trade discussion forums where you can network outside of your 1st degree of contacts (those you know). You’re able to meet new people, see how they are connected to you, learn from them, share your expertise, and get into great discussions with peers, adversaries, referral sources, potential clients and even burgeoning friends.