Done well, seminars and blogs brand you as the expert, and directly lead to new business, new word-of-mouth referrals, and more speaking engagements. Done poorly, it can be a waste of your time and money.
Well, not a total waste: At least you’re getting your name out there. But will they remember it? Will they recommend you to others? Similarly, will they forward your articles or future seminar invitations to others? Self-check: How many new clients have you gotten from past seminars and written articles? Here’s how to boost your numbers:
Productive presentations and blog articles tend to follow this structure: