NYSCDM 28th Annual Conference

Practice Marketing, Inc. & phoneBlogger.net
Sponsors NYSCDM 28th Annual Conference

Practice Marketing Advisors (PMA) Mark Bullock and Vik Rajan are proud to be sponsors of the New York State Council on Divorce Mediation’s 28th annual conference entitled Mediation, Taking It to the Next Level. The Conference will be held May 5-7, 2011 at The Doubletree Inn, Tarrytown, NY.

The New York State Council on Divorce Mediation is a non-profit organization dedicated to promoting the highest professional standards of divorce mediation. Among its services to the community, the Council works actively to promote family wellness by increasing public awareness of mediation as an alternative to the traditional adversarial divorce process.

Mark and Vik advise numerous mediators on how to successfully market their practices and create name brand recognition. Keynote speakers last year, Mark and Vik, strong proponents of alternative conflict resolution which the mediation process provides, and are both very happy to continue their ongoing relationship with the NYSCDM as conference sponsors this year.

If you would like to learn more about the conference and/or register, click here or you can go to the NYSCDM website and click on the “Calendar of Events”.

For more information on membership in the NYSCDM, click here.

For information on the Best Practices for marketing your practice or business, please contact Mark at 631-754-0800 and/or Vik at (516) 642-4100. Their methods have worked for others, and can work for you!

U.S. Court of Appeals rules New York Attorney Advertising Rules: UNCONSTITUTIONAL

I have been speaking about this for the past month… on Friday, Mark Bullock & I will be presenting a CLE seminar to the New York State Council for Divorce Mediation. We will be sharing many marketing techniques for up and coming divorce mediators. Many of them are practicing attorneys, and thus must comply with the attorney advertising codes of ethics.

March 12, 2010: U.S. Court of Appeals for the Second Circuit ruling: New York’s lawyer advertising rules are unconstitutional
http://www.law.com/jsp/nylj/PubArticleFriendlyNY.jsp?id=1202446174823&hbxlogin=1

HERE’S MY SUMMARY OF THEIR RULING:

  • Actors can portray judges but not fictitious law firms
  • Testimonials from current clients relating to pending matters are OK
  • Attention-getting techniques unrelated to attorney competence are OK (except claims that cannot be measured/verified)
  • Nicknames, Mottos, Trade Names, & Logos – even implying results – are OK

UPHELD – Moratorium on targeted advertising

Of course, the ABA professional responsibility Attorney Advertising disclaimers remain:
For example, when using testimonials, etc., attorneys should use what I call “The Weightwatchers Disclaimer”: Prior results do not imply future results.